Marketing videos for financial advisors are the best option to be on top of your game in the current market. Networking and referrals have been the most popular methods for financial advisors to gather leads in the past. All of that has changed.
The most popular method people use to find Financial advisors is to go to Google and then visit your website and watch your videos. This means being located by Google and making a compelling marketing video is crucial. As video production quality becomes a more emotive way to connect with audiences, financial advisor marketing videos are now one of the most vital tools in your marketing toolbox that you can use.
Videos are ranked higher on Google and increase the interest and enthusiasm of your potential customers. If you’ve got a great video with the help of an online video trimmer, and other free tools, you’ll be able to establish yourself as an authority and get more clients than your competition who need to be using video properly.
You might already have a high ranking and a gorgeous website. What about your video?
Do you have one? Then, is it working well?
If your answer to one-two of those questions is ‘yes,’ then maybe this blog is one you must read.
What steps can you take to ensure that your video draws more people to your site?
Let’s review five simple and effective ways to make your Financial Advisor marketing video more modern to accomplish better the things you excel at!
Table of Contents
What Is Video Marketing?
It’s pretty straightforward: video marketing uses video content for advertising your business. You have created a good product but only you know its awesomeness so if you are wondering how to promote it then digital marketing is the best way to promote it. This way people will know that you are building a great brand. Also, video is a great foundation for selling your creations to increase your website traffic and reputation.
The Mentor vs. The Hero
One of the most crucial marketing concepts that are often ignored in videos for financial advisors is the notion of being a mentor instead of a Hero. Financial advisors are often compelled to speak about themselves and the value they bring to.
The issue with this is that it’s challenging not to appear bragging. It’s also not as engaging to your customer as you’d like. To be honest, it doesn’t matter how much you care. People don’t care about it until they know the reflection of that care.
Instead, place your clients as the main focus of your film! How? Speak about their struggles. Determine what issues they have. What do they need to know about?
If you talk about what your clients have to overcome to achieve financial success and emotionally, you draw them to be part of a story they can emotionally relate to! In essence, let your client be the hero in your tale.
This is a way to better position and will be a lot more intriguing to the person watching the video. Making your client the hero helped make one brand-new startup more than fifty million dollars due to one video! Then comes the moment you’ve been looking forward to.
Once you’ve established that you are aware of your client’s issues, Show how you can assist them by becoming their Mentor.
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5 Simple Ways To Make Your Financial Advisor Marketing Video
Now is the time to boast a bit! Demonstrate how you’re an advocate on behalf of your customer. Discuss the tools or strategies you use to help them defeat their financial nemesis.
#1. Profit From The Success Of Your Client
One method to create a powerful finance advisor video marketing is to concentrate on a powerful success story of a client story. If you have been in the industry for a long time then surely you have had a good experience in which you can share a good client story that you have seen and it should attract others too.
Once you have your client’s success story, you can easily make a video online using various video creation tools available on the internet. Simply telling the story will give you fantastic video content. But make sure that you use fair and correct information in your video and keep it precise and relevant. A video duration of under two minutes is enough to convey your idea.
#2. Be Credible
Another way to make solid financial advisor marketing videos is to record an event you’re giving a presentation. This is fantastic because it proves your credibility. If people can feel that you are in a high-ranking position before meeting them, they’ll be more impressed with you.
If you’re featured on camera, you earn fame! Over the years, we’ve watched people on television and in movies and conferred them with celebrity status. The same celebrity effect is seen online with videos, at least to a certain extent. If you’re presenting at an event to speak at, ensure you capture it and convert it into video.
Do you have an excellent idea for this?
Please use your presentation footage as a B-roll and edit it with testimonials from your clients. Now you have a video that shows your name as an authority and customers praising you. A great combination!
#3. Find A Pain-Point Specific To You
If you wish to make your video genuinely stand out, it is essential to be clear about the main financial problem of your ideal customer and include that within your film. This won’t just grab the attention of others but also make you very accessible.
Financial Planning and Insurance are very scary to many people. People are scared of money. Let them know that you are aware of the importance and are there to assist! If you can effectively tackle your client’s fears, your footage will become a huge success!
#4. Trim Your Video To Ensure Quality
When it comes to video creation, many factors matter; your viewers should know exactly what you are trying to explain. But ensure that you don’t go for a long video. You need small but impactful content that can relate to you and your viewers.
If you think that your video is a bit long. Then you can go through your content and trim the video where unnecessary parts are needed. For this, you can use online free video trimmers available on platforms such as YouTube and Editor to edit your video to suit the length and quality of your choice. You can shorten your video’s length without any hassle. Here are a couple of benefits of using online video trimmers instead of paid video editors:
- Online video trimmers are very convenient.
- They are easy to use.
- You don’t need any unique tool while using the online video trimmer.
- These trimmers are designed to hold up the entire video format without any issues.
- Also, you don’t need to pay while using accessible online video trimmers.
#5. Target A Specific Niche
One of the worst methods to approach a financial advisor’s advertising video is to make things from being too general. A fantastic marketing quote says,
“If you attempt to speak to everyone, you’ll talk to everyone.”
When everyone is already doing it, it isn’t easy to make yourself make a mark. If you genuinely want your video to stand out, talk to a particular area of expertise.
Your video, for instance, could be targeted at newly married couples or business leaders, as well as startup entrepreneurs, etc. It is also possible to limit it by age and culture and foreigners, career paths, etc.
The most important thing is to be clear about a specific area and then take it to the top. This confers authority and specialized knowledge. This does not mean that you cannot consider other demographics of your clients.
It’s still possible. However, cutting down on your marketing communications is a fantastic way to increase your chances of attracting your ideal customers. It gives you an edge in the market.
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