How Many Weeks For Awareness Campaign Ads Meta and Google?

How Many Weeks For Awareness Campaign Ads Meta and Google

Campaign ads are the best way to increase the reach of a business. Businesses can grow with the help of these ad campaigns. But have you ever wondered then here is the answer for how many weeks for awareness campaign ads meta and google. The average duration is for 8 weeks to 12 weeks.

Meta which is commonly known as Facebook as well as Google site is another site that people are widely used. So these are the two prime sites for advertisement. Businesses can grow overnight with the help of this ad campaign. Also, these two are known for the best advertising campaigns.

But remember that the longer the ad campaign for business will run, the more the will audience connect with the brand. Hence the duration of the ad campaign affects the business directly. So it is very essential to know about the ad campaign durations.

How Many Weeks For Awareness Campaign Ads Meta and Google?

Here is the answer. If we talk about the time of an ad campaign on Meta and Google then it is around 8 to 12 weeks. The duration of an ad campaign on Meta and Google depends on various factors.

And all these are very strong factors. This time can change with the type of business that you have and what are you expecting from the campaign? So this average time is not fixed for every business. Here we will discuss those factors that will decide the final time of the ad campaign on Meta and Google.

Understanding the Basics of the Meta and Google Ad Campaigns

Before diving into the optimal duration for running awareness campaigns on Meta and Google, It’s crucial to grasp the essence of these campaigns. Awareness campaigns are designed to introduce a brand, product, or message to a broad audience. Unlike performance-oriented campaigns that focus on immediate conversions, awareness campaigns prioritize visibility, brand recognition, and building a positive association with the target audience.

Affecting Factors For the Ad Campaign Duration of Meta and Google

Now we will learn about those factors that will affect the awareness campaign ads meta and Google. These factors will give you an idea of the workings of meta and Google ad campaigns. So it is essential to have a basic knowledge of these factors.

#1. Your budget for the campaign

The campaigns run every week. So the money that you will pay to Google and Meta will be for a weekly campaign. You can run the ad campaign on both of these platforms for a longer time. And if you have a big budget for the campaigns, this will be possible. Otherwise, it will not be possible. So your budget for the ad campaigns is a prime factor. More will be the money, more will be the duration of the campaign.

#2. Type of product

Google and Meta have decided on the maximum duration for the ad campaigns. And it is based on the type of business that you have. If you have a small business then there is no point in using long ad campaign durations. But if you have a large-scale business then you can run the ad campaign for a longer time. So the type of business you are running directly affects the duration of your campaign on Google and Meta.

#3. Season and the product

If you are doing an ad campaign for a cold drink in winter, then it will not be effective. It will be a waste of money. Neither Google nor Meta will promote that campaign. So the product and the seasons affect the campaign a lot. It is advised to run the ad during the season. For example, a cold drink ad campaign will generate more revenue in summer than in winter.

What is the Recommended Duration for Ad Campaigns On Meta and Google?

The choice is completely yours. You can run ads on Meta and google as much as you want. But if you ask about the most effective time and the duration in which the brand generates more audience then it is for 1 – 4 weeks after this time, the customer rushes decreases. And there is not much interaction of the brand with the audience. So 1 to 4 weeks is a very ideal time.

How To Use Meta and Google Ad Campaigns For Effective Business Growth?

You can use the ad campaign for business growth. But there is a specific way to use these ad campaigns. You can run the ad for a whole year on Google and Meta. However, it will not do business growth because after a certain time, google stops to promote the business. And the audience gets bored by seeing the same ad again and again. So here are some tips for effective Google and meta ad campaigns.

  • Run the ad campaign for 1 to 4 weeks only.
  • Repeat the ad campaign after one month.
  • If your product is seasonal then make sure that you run the ad campaign before and during the season frequently.
  • Use different visuals for your brand every time. Like a different video that promotes your brand. This will bring variety to your content image on awareness campaign ads meta and Google.


Hope you find the answer to the “how many weeks for awareness campaign ads meta and Google” question and understand the other factors when completely reading this article. Both these platforms are well known for business promotion. Hence these two platforms can give immense growth to your business.

If you are using the campaign plan effectively then you will get guaranteed growth in your business. There is no fixed time for a business ad campaign. You can set the ad campaign duration all by yourself.

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